Twitter, Amex launch ‘pay-by-tweet’ service

Twitter, Amex launch ‘pay-by-tweet’ service


The social site has presented on 11 February its new service “pay-by-tweet” in partnership with American Express (Amex) aiming to enable customers with both accounts synced pay for certain products by tweeting #hashtags.

“We’re turning a tweet into an actual transaction,” said Leslie Berland, head of digital partnerships and development at Amex. She added that, from now on, Twitter users will have the option of reply to an offer made by a company and purchas...


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