Trade liberalisation and standardisation – new directions in the ‘low politics’ in EU foreign policy

Trade liberalisation and standardisation – new directions in the ‘low politics’ in EU foreign policy


As the world’s largest trading bloc, the EU is scrambling to maintain its position on international markets and increase its competitiveness. The rise of the BRICS, the re-direction of US attention towards the Pacific and the protracted Eurozone crisis have substantially weakened the European Union’s international profile. By 2015, shifts in trade flows will mean that 90% of global trade will be generated outside of the EU, mainly in Asia.

Against this background, the European...


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