It is the time of the Industrial Challenge.  In the New Competitive Economy, where the role of the universities as the drivers of Innovation and Creativity in industry is becoming more and more important, Europe has a new challenge – to redefine its value chaine, to integrate the global networks with new ideas, new solutions and new proposals of competence. The Industrial Challenge is a contract of trust in this agenda of change, an agenda of construction of a new effective vision for the future.

The Industrial Challenge is the bridge between those that believe in the power of people in creating new solutions with new ideas to more complex problems that are arising in society and those that want innovation and creativity to be the platform of creation of value in a global competitive economy. The  Industrial Challenge is the confirmation of a process of evolution of the integration of people in society – the individual contribution must be a case of commitment with the organization of society and its main elements.

The Industrial Challenge must be centered in an active entrepreneurial culture and attitude –  people  have most of the times  an effective negative attitude towards the financial risk, the focus on innovation and the share of a culture of positive dynamic. We need society to have a new challenge. Society must be able to be the real Platform of a more Entrepreneurial Society, centered in new areas of knowledge and new sectors of value. In a Modern and Active Society, the key word is Co-creation. To promote a dynamic and active creation process involving each citizen is the big challenge for the next years in society. In the future, the Enabling Industry must be the most complete example of positive attitude towards the future. Industry must be the new competitive advantage of this new  Society of the Ideas pushed by the “enablers” of  Modernity, Added Value and Excellence. A very clear idea that suits the big challenge that our society really faces and that requires new answers for different questions. The act of global  participation in such a demanding society is an exercise of commitment between the individual creativity and the collective cooperation. This is the key for the right future for society.

The Industrial Challenge is the key for a contract of ambition. We must understand that in an open society, where the integration of people is a signal of a positive contribution to the future, the ambition of excellence is essential. We need to believe in the capacity of people giving society a strategic capability essencial to the challenges of the future. This is the message of the Industrial Challenge. This is the message of a new challenge for people and for society. This is the answer of a new generation of industries that know that the key for success is based on the contribution with freedom and equality.