The Economy is back!

EPA

The Economy is back!


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We live in a different world. It is a global world of complexity, uncertainty, stronger competition and high standards of quality and innovation demand.

The economy is confronted with new challenges and the art of the economy is the right answer to the different questions that society defines. This art of the economy is a more creative matrix of concrete proposals to the challenges that are brought to society by people and organisations on a daily basis.

The art of the economy must be supported by the most modern standards of innovation, creativity, and competitiveness. This is the reason to believe that a new standard of global economy, more than a possibility, is an individual and collective necessity for all of us, effective global citizens.

The difference of this new economy in the world that we live is the capacity of an individual’s participation as the central contribution to the reinvention of the collective society. That type of economy is not determined by law. It is effectively constructed by all the actors in a free and collaborative strategic interaction.

The acceleration of the economy depends largely on its people and institutions; an active commitment with the focus on the participation and development of new competences and a collaborative basis, both of which must be the key difference.

A new economy must also be developed by a permanent flow of

ideas. Ideas that demand a permanent collaboration between the different actors, with the strategic challenge of reinforcing the central competences of society and qualifying them as unique ways of creating value and modernity.

The art of the economy demands also a commitment of partnership in

order to build a real strategy of confidence in the implementation of the different policies. The focus on innovation and knowledge as the drivers of creating added value with international dissemination is a unique challenge that may be the answer to a new way of interaction between those who have the responsibility of thinking and those that have the responsibility of producing goods and services.

All of this demands a new competitive attitude, as we need people to have a new challenge. Society must be able to be the real platform of a more entrepreneurial spirit centered on new areas of knowledge and new sectors of value. In a modern and active society, the key word is co-creation that promotes a dynamic and active creation process involving each citizen is the big challenge for the next years in the future.

The future is the right place to say we are in, we want to be in, we want to be the right solution to the global problems we face.

What’s paramount for the economy to thrive, there must be a confidence in excellence, which must be the new competitive advantage of a society of ideas that is pushed by the “enablers” of modernity, added value and excellence.

A very clear idea that suits the big challenge that our society really faces and that requires new answers for different questions. The act of global participation in such a demanding society is an exercise of commitment

between an individual’s creativity and collective cooperation.

This is the challenge of the art of the economy.

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