We live in a different world. This is a global world of complexity, uncertainty, stronger competition, and a higher demand for quality standards and innovation. The economy is confronted with new challenges and the art of the economy is the right answer to different questions that society defines. The art of the economy is part of the new state of the art creative matrix of concrete proposals to challenges that are regularly brought to society by people and organisations. A new economy, the Economy 5.0, must be supported by the most modern standards of innovation, creativity, and competitiveness. This is the reason to believe that a new standard for the global economy is more than a possibility, it is an individual and collective necessity for all of us as effective global citizens. The difference for this new economy in the world will be in the exercise of the capacity of the individual to participate as the central contributor to the reinvention of a collective society.   The economy 5.0 is not determined by law. It is effectively constructed by all the actors in a free and collaborative strategic interaction. The acceleration of the economy depends largely on its people and institutions. An active commitment, in which the focus in the participation and development of new competences, is based on a collaborative basis and must be the key of the difference. This is the purpose of diplomacy in the economy. This new economy must also be developed by a permanent flow of ideas. Ideas demand a permanent collaboration between the different actors with the strategic challenge of reinforcing the central competences of society and qualifying them as unique ways of creation of value and modernity. The markets also face a unique opportunity and their ideas must be the difference between a proposal and the key to our ambitions of excellence.  The Economy 5.0 demands also a commitment of partnership in order to build a real strategy of confidence in the implementation of different policies. The focus on innovation and knowledge as the drivers of creating added value with international dissemination is a unique challenge that may be the answer to a new way of interaction between those who have the responsibility of thinking and those that have the responsibility of producing goods and services. We need people to have a new challenge. Society must be able to be the real platform of a more entrepreneurial attitude, centred on new areas of knowledge and new sectors of value. In a modern and active society, the key word is ‘co-creation’.

To promote a dynamic and active creation process involving each citizen is a big challenge for the future. The future is the right place to say we are in, where we want to be, what we want to be, and what the right solution to the global problems are that we face. The Economy 5.0 must be a confidence of excellence. Excellence must be the new competitive advantage of a new society of ideas pushed by the “enablers” of  modernity, added value, and excellence.  These must be a very clear idea that suits the main challenge that our society really faces and that requires new answers for different questions. The act of global participation in such a demanding society is an exercise of commitment between and individual’s creativity and collective cooperation.

This is the challenge of the 5.0 Economy.