Spain has overtaken the United States as the world’s second most popular tourist destination, according to an annual report by the UN World Tourism Organization (UNWTO).
The number one global destination continues to be France.
In 2016 Spain received 76 million visitors, surging to 82 million in 2017. That is an 8% growth, well above the growth of the sector globally.
In 2017 the global industry grew by 7%, reaching 1,3bn travellers. The industry is projected to surge by an additional 4-5% in 2018.
Europe and Africa (8%) have been leading the industry, followed by Asia and the Pacific (6%). Lagging behind is the Middle East (5%) and the Americas (3%).
One of the key features of this years’ market has been the comeback of Russian tourists, after years of declining numbers.