The total value of Russia’s alcoholic beverage market is estimated at $40 billion, with beer sales at approximately $15 billion (38%), Chris Weafer, senior partner at Moscow’s Macro-Advisory consultancy, wrote in an emailed report on April 26.
He noted that illegal products accounted for 38% of the alcohol market and up to 50% of vodka sales in 2016.
Sales of alcoholic beverages have been declining since 2008. Beer sales have fallen 40% in that period, Weafer wrote. Last year beer sales fe...
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