Paris wants a piece of London's finance, and it is making its pitch for it.

The Chief Executive of the British Bankers’ Association, Antony Browne, warned over the weekend that international banks would leave the City at the beginning of 2017.

London is irreplaceable, and its business could be spread to New York, Frankfurt, Dublin, Berlin, and Warsaw. But, Paris wants is a fair share and, along with an offer of tax perks, it is launching an advertising campaign.
The choose Paris pitch

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