In our humble opinion, the concept of ‘nation branding’, which is hardly new in the fashion world, seems to have recently been ‘rediscovered’ after several years of ‘global mania’.

No need to mention Dolce & Gabbana’s series of beautifully amusing shows that flaunt the virtues of the Mezzogiorno and of a mythical Sicily –while acting as a metaphor for Italy as a whole.

It is perhaps in a similar spirit that Karl Lagerfeld turned the Grand Palais into a Parisian brasserie and presented ...

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