The message that the reelected USA President Barack Home presented after wining the very dynamic elections is clear – America must regain its Internal Competitive Advantage but at the same time must be able to reinforce its Global Situation. In this way it´s essential to learn the lessons that more than ever emerge from an America that is trying to rebuild its competitive advantage and to reinvent its effective place in a complex and global world. Thus spoke Barack Obama.
In the New Global Economy and Innovation Society, America has a central role to play towards a new attitude connected with the creation of value and focus on creativity. In a time of change, America can´t wait. America must confirm itself as an “enabler actor” in a very demanding world, introducing in the society and in the economy a capital of trust and innovation that is essential to ensure a central leadership in the future relations with China and the more and more dynamic developing world. The actors from America should be more and more global, capable of driving to the social matrix a unique dynamic of knowledge building and selling it as a mobile asset on the global market.
We need the America of the citizens. Where people know who they are and have a strong commitment with the values of freedom, social justice and development. This is the reason to believe that a new standard of Democracy in America, more than a possibility, is an individual and collective necessity for all of us, effective American citizens. Habermas is more than ever present – the difference of America will be in the exercise of the capacity of the individual participation as the central contribution to the reinvention of the collective society. This is a process that is not determined by law. It is effectively constructed by all the actors in a free and collaborative strategic interaction.
In a certain sense, we need a new third way for Europe. When Francis Fukuyama spoke about this special global capacity of creating a new commitment between the Americans toward the challenge of the future, he was in fact speaking about this commitment with a New Democracy in America. Based in new standards of Social Innovation, this kind of Global Strategy is above all the confirmation that in America the individual performance in a complex society is possible, desirable and above all necessary for the future.
America is facing a new strategic challenge. Reinventing America and giving the American Actors (States, Universities, Enterprises, Civil Society) the opportunity of developing new challenges focused on innovation and creativity is in a large sense giving a central contribution to a New Global Order. The Reinvention of America is the reinvention of its people and institutions. An active commitment, in which the focus in the participation and development of new competences, on a collaborative basis, must be the key of the difference. These are the lessons that Barack Obama talked about as the way for the future.
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