The ad-buying group GroupM estimates that the global print newspaper industry will claim €48,1bn in revenue in 2016. To put this in context, there is an estimated €484bn global advertising market.

That is an 8,7% drop year on year, the biggest since a 13,7% during the Lehman Brothers crisis year (2008-2009); magazines will “only” lose 2,9%.

No print medium is safe, as they are read by a shrinking and aging audience, which marketing experts are leaving behind. The New York Times, the Wall S...

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