Relations must more than ever be committed with a new order. Firms, universities, centers for innovation are developing a new collaborative strategy towards a new agenda for a new competitiveness centered in the value creation. Like Michael Porter stressed recently in a Conference, it´s essential to learn the lessons that more than ever emerge from a world that is trying to rebuild its competitive advantage and to reinvent its effective place in a complex and global time of change. Innovation, once again, is the right key for the future of our society.
The New Order Relations are a challenge to a new ambition in terms of new ideas and solutions for the crisis we are facing. In a time of change, Europe can´t wait. Europe must confirm itself as an “enabler actor” in a very demanding world, introducing in the society and in the economy a capital of trust and innovation that is essential to ensure a central leadership in the future relations with America and the more and more dynamic developing world. The actors from Europe should be more and more global, capable of driving to the social matrix a unique dynamic of knowledge building and selling it as a mobile asset on the global market.
The New Order Relations are a new answer to the individual and collective expectations of a society of change. Where people know who they are and have a strong commitment with the values of freedom, social justice and development. This is the reason to believe that a new standard of Competitiveness in Europe, more than a possibility, is an individual and collective necessity for all the European citizens. Habermas is
more than ever present – the difference of Europe will be in the exercise of the capacity of the individual participation as the central contribution to the reinvention of the collective society. This is a process that is not determined by law. It is effectively constructed by all the actors in a free and collaborative strategic interaction.
The New Order Relations are a signal of conviction in new dynamics of knowledge and creativity. When Habermas spoke about this special global capacity of creating a new commitment between the Europeans toward the change of the future, he was in fact speaking about this commitment with a New Citizenship in Europe. Based in new standards of Social Innovation, this kind of New Third Way is above all the confirmation that in Europe the individual performance in a complex society is possible, desirable and above all necessary for the future.
The New Order Relations are an example of confidence in the Reinvention of Europe. Reinventing Europe and giving the European Actors (States, Universities, Enterprises, Civil Society) the opportunity of developing new challenges focused on innovation and creativity is in a large sense giving a central contribution to a New Global Order. The Reinvention of Europe is the reinvention of its people and institutions. An active commitment, in which the focus in the participation and development of new competences, on a collaborative basis, must be the key of the difference. These are the lessons we really need from the a new agenda for Europe.