Michael Porter, the famous Harvard Professor expert in Strategy presented recently some ideas about the role that the “competitive intelligence” has in the organizations of the future. That´s a new collaborative platform between the different actors, with the strategic challenge of reinforcing the central competences of society and qualifying them as the unique ways of creation of value and modernity. Europe is facing also a unique opportunity. There is more and more a sense of “competitive intelligence” in the new time that all of us want for Europe in the future.
The challenge of “competitive inteligence” demands an effective Partnership Contract between all the actors (States, Universities, Companies, Civil Society), in order to build a real Strategy of Confidence in the implementation of the different policies. The focus on Innovation and Knowledge as the drivers of creating added value with international dissemination is a unique challenge that may be the answer to a new way of interaction between those who have the responsibility of thinking and those that have the responsibility of producing goods and services.
The “competitive intelligence” demands for an active entrepreneurial culture and attitude – “social active classes” in Europe have most of the times an effective negative attitude towards the financial risk, the focus on innovation and the share of a culture of positive dynamic. We need Europe to have a new challenge. Europe must be able to be the real Platform of a more Entrepreneurial Society, centered in new areas of knowledge and new sectors of value. In a “Competitive Intelligence” Society, the key word is Co-creation. To promote a dynamic and active creation process involving each citizen is the big challenge for the next years in Europe.
In this year of challenge, a “competitive intelligence” Europe must be the most complete example of positive attitude towards the future. The Talents must be the new competitive advantage of this new “competitive intelligence” Europe pushed by the “enablers” of Modernity, Added Value and Excellence. A very clear idea that suits the big challenge that our society really faces and that requires new answers for different questions. The act of global participation in such a demanding society is an exercise of commitment between the individual creativity and the collective cooperation. This is the key for the right future for Europe.
It´ s time to believe in a new cycle for Europe. These are in fact the “drivers of change” for Europe and civil society must be able to understand this new challenge and address effective answers to the different stakeholders of the system. The challenge of the “competitive intelligence” is in a large sense giving a new opportunity to the reinvention of Europe. The Reinvention of Europe is the reinvention of its people and institutions. It ´s the conviction that in fact we have a future as individuals and society.