It is the time of the future, or Industry 5.0. In a new competitive economy where the role of universities as the drivers of innovation and creativity in industry is becoming increasingly important, Europe has a new set of challenges – to redefine its value chain and to integrate global networks with new ideas, new solutions, and new proposals of competence.

A new concept of industry must be a contract of trust in this age of change, with an effective vision for the future.

Industry 5.0 must be the bridge between those that believe in the power of people to create new solutions and those that connect them with the new ideas that arise with more complex problems in a global economy. The new generation of industry must be the process of integration of people into society – with individual contributions as part of an overall commitment to society.

Industry 5.0 must be centred on an active entrepreneurial culture and attitude. People generally have a negative attitude towards financial risks, but we need society to think of a new challenge. Society must have a real platform for a more entrepreneurial society that is centred on new areas of knowledge and new sectors of value. In a modern and active society, the key word has to be Co-Creation.

To promote a dynamic and active creation process that involves each citizen is a major challenge for the next years.

In the future, Industry 5.0 must be the most complete example of a positive attitude towards the future. Industry must be the new competitive advantage of this new society and ideas should be pushed by the enablers of modernity, added value, and excellence.

The act of global participation in a demanding society is an exercise of commitment between individual creativity and collective cooperation. This is key for the future of society.

Industry 5.0 is also key for a contract of ambition. We must understand that in an open society, where the integration of people is a signal of a positive contribution to the future, the ambition of excellence is essential.

We need to believe in the capacity of people being able to give society a strategic capability that is essential to the challenges of the future. This is the message of Industry 5.0. This is the message of a new challenge for people and for society, and this is the answer for a new generation of industries that know that the key to success is based on contribution backed by freedom and equality.