The implementation of the New Europe 2030 Agenda is a good example of a strategic vision for a pursuing a newly defined cocept of excellence,  but this is not enough. To make in fundamental, it must be effectively complemented with the active participation of policymakers when disseminating a new message for the future. The act of competing will, therefore, be an effective and strong enabler for the social and economic development of institutions and citizens. It is because of this that it is now necessary to compete with legitimate competition.

The positive experience of creating integrated projects such as the “Poles of Competitiveness” and “Clusters of Innovation” across Europe should be replicated on a national level throughout the EU. This allows – which can be confirmed by its own results – a very strong commitment between the implementation of a global national economic strategy and specific areas of regional development. As it stands, this can easily be considered a key enabler for the future of the European Union.

Europe is facing new challenges for the future and it will have to decide on the most suitable strategies for this agenda. At a time of uncertainty and uncontrolled global financial crisis, Europe must focus its attention on creating the foundations for a new strategic agenda that is centred n the drivers of a high growth rate that can create and develop added value for the international market. More than ever, we need to develop healthy internal competition within Europe.

The effectiveness of fostering healthy competition demands stronger coordination among the different partners towards taking action, including:

– Developing active policies towards the participation of SMEs in  global networks;

– the role of “Clusters of Innovation” as centres of excellence for new areas of knowledge (biotech, renewables energies, new communications);

-Reinventing the role of universities as active players in the development of active competition within civil society;

– Enabling the states to eliminate obstacles that block investment and innovation;

This new economic strategy demands an effective partnership contract between the individual  nations, universities, companies, and civil societies in Europe to build a real strategy of confidence in the implementation of different policies. The focus on innovation and knowledge as the drivers of creating added value with international dissemination is a unique challenge that may be the answer to a new way of interaction between those who have the responsibility of thinking and those that have the responsibility of producing goods and services.

      It´ s time to believe in a new cycle for Europe. Reinventing the Lisbon Agenda and giving the main European actors the opportunity to develop new challenges that are focused on innovation and creativity contributes to the reinvention of Europe, which will be possible if based on a new value concept.

For that, all of us will have to commit to providing our own individual contribution.