JOHANNESBURG, 28 October 2013 (IRIN) - Humanitarian professionals tend to cringe at the spectacle of khaki-clad celebrities handing out food rations to refugees in Sudan or singing nursery rhymes to orphans in Malawi, but there is no denying the global attention and resources that well-known personalities can bring to their chosen causes.

The UN has long recognized this potential. It started using celebrities to publicize its work and raise funds in 1954, with the appointment of American ente...


This story is part of New Europe's Premium content.

To Read the Full Story, Subscribe or Sign In from the ↑ Top of the Page ↑
new europe join now