Hello Kitty manufacturer faces €6.2 million EU antitrust fine

EPA/EVERETT KENNEDY BROWN

A Japanese businessman shops for 'Hello Kitty' products on sale at Sanrio Corp's. flagship shop in the upscale Ginza shopping district of Tokyo, Japan, 29 October 2009. 'Hello Kitty' characters are very popular among Japanese young women. The world's largest Sanrio shop opened its doors featuring it's main character 'Hello Kitty' during an opening ceremony.

Hello Kitty manufacturer faces €6.2 million EU antitrust fine


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The European Commission has fined the Japanese Sanrio Company, Ltd. €6.2 million for banning traders from selling licensed merchandise to other countries within the EEA.
This restriction concerned products featuring Hello Kitty or other characters owned by Sanrio, following the Commission’s opening of an antitrust investigation in June 2017 into certain licensing and distribution practices of Sanrio to assess whether it illegally restricted traders from selling licensed merchandise cross-border and online within the EU Single Market.

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