On November 9, 2006, European Health (then Health and Consumer Protection) Commissioner Markos Kyprianou in the exclusive press room of the European Commission “named and praised” several CEOs of major food, drink and retail industries citing their “commitments to tackling obesity made in the framework of the EU Platform for Action on Diet, Physical Activity and Health.” Like any social ill, the obesity-related problems carry a steep price for the society and industry also pays in spiralling med...

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