When a pop art designer provocateur teams up with a mockingly cute brand, the result can be nothing less than explosive. Jeremy Scott’s debut collection for Moschino was indeed the highlight of Milan fashion week. Scott poked fun at consumer culture by borrowing fast food packaging imagery and pairing it with ladylike codes. Thus, MacDonald’s famous yellow and red colour combination was used on Chanel-ish suits and coats, while the chain’s ‘M’ symbol was humorously turned into a heart-shaped ‘M’...

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