European elections want you to ‘swipe right’

Tinder

European election-related ads on dating app Tinder in France and Germany.

European elections want you to ‘swipe right’


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Users of the popular dating app Tinder in France and Germany are seeing ads for the European Parliamentary elections after Tinder partnered with the European Parliament’s #thistimeimvoting campaign to encourage voters to take part in the pan-European vote.

The ads were co-created with the European Parliament in both countries, according to a Tinder communications representative who confirmed the information to New Europe. Users in the two countries are now seeing ads that ask “Who will be your match for the next 5 years?” in French and German. The advertisements pop up as profiles on Tinder and users are expected to swipe right and left on potential match profiles.

Both Germany and France will hold European Parliament elections on 26 May. During the last European Parliament election, voter turnout is Germany and France was 48.1% and 42.43%, respectively. Voter turnout across the entire European Union was an average of 42.61, which has been steadily decreasing since the first European Parliament elections in 1979.

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