The European Commission and its consumers, health, agriculture and food executive agency, Chafea, have approved 81 campaigns on 21 October, to promote EU agri-food products in and outside the EU for the next three years. The selected campaigns will cover products such as dairy, olives, fruit and vegetables, and will be funded with €200 million from the Union’s agricultural budget.

The programmes aim at helping producers promote their products, by highlighting the quality of European food with geographical indications, or organic production methods. According to EU’s Commissioner for agriculture and rural development, Phil Hogan, the goal is to maintain a good reputation at a global level.

Out of the 81 campaigns approved this year, 55 target countries outside of the EU, such as Brazil, Canada, China, Mexico and India. The selected programmes come from applicants from 19 Member States.