The numbers of Unemployment in Europe are becoming out of control. Every man has the right to have a job and to give to society its best in terms on individual and collective contribution. We need to be more than ever an Employment Society. In the Employment Society, where the role of the talents as the drivers of Innovation and Creativity in economy is the key solution, every citizen is an effective part of a whole of positive engagement with the future. In the Employment Society, the man lives!
The Employment Society must be centered in an active entrepreneurial culture and attitude – people have most of the times an effective negative attitude towards the financial risk, the focus on innovation and the share of a culture of positive dynamic. We need society to have a new challenge. Society must be able to be the real Platform of a more Entrepreneurial Society, centered in new areas of knowledge and new sectors of value. In a Modern and Active Society, the key word is Co-creation. To promote a dynamic and active creation process involving each citizen is the big challenge for the next years in society.
The Employment Society is the bridge between those that believe in the power of people in creating new solutions with new ideas to more complex problems that are arising in society and those that want innovation and creativity to be the platform of creation of value in a global competitive economy.The New Capital is the confirmation of a process of evolution of the integration of people in society – the individual contribution must be a case of commitment with the organization of society and its main elements.
The Employment Society must be the most complete example of positive attitude towards the future. The Talents must be the new competitive advantage of this new Society of the Ideas pushed by the “enablers” of Modernity, Added Value and Excellence. A very clear idea that suits the big challenge that our society really faces and that requires new answers for different questions. The act of global participation in such a demanding society is an exercise of commitment between the individual creativity and the collective cooperation. This is the key for the right future for society.
The Employment Society is the future. We must understand that in the Employment Society, where the integration of people is a signal of a positive contribution to the future, the ambition of excellence is essential. We need to believe in the capacity of people giving society a strategic capability essencial to the challenges of the future. This is the message of the New Capital. This is the message of a new challenge for people and for society. This is the answer of a new generation of talents that know that the key for success is based on the contribution with freedom and equality.
Francisco Jaime Quesado is the General Manager of the Innovation and Knowledge Society in Portugal, a public agency with the mission of coordinating the policies for Information Society and mobilizing it through dissemination, qualification and research activities. It operates within the Ministry of Science, Technology and Higher Education
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