Dyson: a maker of vacuum cleaners enters the electric cars market

(FILE) - British designer and engineer James Dyson peeks through a fan without blades in Hamburg, Germany, 25 March 2010 (reissued 26 September 2017). British inventor James Dyson of household goods company Dyson announced on 26 September 2017 it was planning to invest two billion British pound (approx 2.7bn USD) in the development of an electric car. Thge company is best known for vacuum cleaners and fans. EPA-EFE/MAURIZIO GAMBARINI GERMANY OUT

Dyson: a maker of vacuum cleaners enters the electric cars market


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A British company more known for its vacuum cleaners, hand dryers, and fans, Dyson, will begin production of its own electric vehicles in three years from now.

The company’s founder, Sir James Dyson, says he had been working on a design of a clean vehicle since 1993. It now aims to leverage its research on batteries for home appliances to lead the market on innovation in vehicles.

Dyson expects to invest £2bn over the next three years, setting up a 400-strong research team into a former Royal Airforce base in Wiltshire that will develop the car under absolute secrecy.

The foretold end of the combustion engine is opening the consolidated market of car manufacturing to newcomers. In 2017, Tesla is moving into the mass market with its more affordable Model Y. Nissan, Tesla, Renault, BMW, and Hyundai are already producing electric or hybrid vehicles, which have failed to disrupt the market mainly due to their cost and the inconvenience of charging the buttery.

Still, by 2019, Volvo will be abandoning combustion engines. VW, Mercedes, Honda, and Jaguar are also moving with their multi-billion Euro investment programmes.

Not looking at the mass market, Sir Dyson expects to be entering the technology savvy high end of the market by 2020.

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