Doll Power

Doll Power


‘If you can dream it, you can be it’ is the latest slogan for Mattel’s new Entrepreneur Barbie, launched this month. Indeed, the 2014 editions of both Entrepreneur and TIME magazine featured female ‘bosses’ on their covers, while reminding us that women lead 1 in 5 start-ups. Barbie, coined ‘the world’s best-selling toy’, which counts over 150 ‘career dolls’, has always urged young girls to be ambitious, from the 1965 launch of ‘Barbie Miss Astronaut’ to the ‘Barbie U.S.A. President’ version in ...


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