Denmark’s Princess Marie and the minister for food and the environment, Eva Kjer Hansen, celebrated the opening of a supermarket in Amager, Copenhagen, on February 22. They were invited to officially inaugurate the WeFood – the country’s first supermarket selling surplus food, reported The Local.
“WeFood is the first supermarket of its kind in Denmark and perhaps the world as it is not just aimed at low-income shoppers but anyone who is concerned about the amount of food waste produced in this country. Many people see this as a positive and politically correct way to approach the issue” Per Bjerre from the NGO behind the market, Folkekirkens Nødhjælp (DanChurch Aid), said during We Food’s official opening.
In turn, Hansen said: “It’s ridiculous that food is just thrown out or goes to waste. It is bad for the environment and it is money spent on absolutely nothing. A supermarket like WeFood makes so much sense and is an important step in the battle to combat food waste”.
According to The Local, WeFood offers a variety of foods including bread, fruit and vegetables, diary, meats, frozen goods and dry foods that otherwise would have been thrown out either because it was beyond its stated purchase date or because of packaging damage. Prices at the store will be up to 50% cheaper than at a normal supermarket.
An estimated 700,000 tonnes of food are thrown away in Denmark every year.
In a separate report, Denmark’s English-language newspaper, the Copenhagen Post, reported that the supermarket is run by volunteers and all the profits will go to Folkekirkens Nødhjælp’s projects in developing countries.