Technology and evolving consumer demand have undoubtedly transformed the shopping experience, while causing a shift from a product-centric market to a customer-centric one. As Giancarlo Giammetti, Valentino Garavani’s long-time partner said in a recent, much publicised Vanity Fair interview: “Women no longer need designers to decide what they want to wear! Before, they were waiting for Givenchy, Dior, or Valentino to decide the dress, the shoes, the bag, for them. But if they like the dress, the...

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