A new AT&T Drive Studio and Ericsson study on connected car buyers found:
- Almost 75% of consumers surveyed globally, after learning about connected car services, consider them an important feature in their next car.
- 78% of car buyers globally would delay a purchase by one year to buy a car with connected car services from their preferred brand.
More and more drivers across the globe understand what a connected car enables them to do – from voice-controlled apps and infotainment to advanced diagnostics. Of the more than 1.6 million connected devices added to AT&T’s network in 3Q15, 1 million were cars.
I recently participated in a roundtable on connected cars organized by FTI Consulting and Linklaters LLP. The event brought together representatives of the European institutions and the private sector to discuss the challenges and opportunities related to connected cars and the EU regulatory environment.
How do you create a policy framework that enables this type of innovation?
When city planners develop urban renewal, they are often confronted with three choices. You can build on and around existing structures. You can demolish it and tear down. Or you can choose to deconstruct it and take it apart while carefully preserving valuable elements and renewing the landscape.
It’s a similar question faced by regulators of technology. Do you just add on new regulations in a desperate attempt to keep up with the rapid pace of innovation? Do you tear it all up and start over? Or can you thoughtfully deconstruct a framework that preserves valuable elements?
Using deconstruction approach, you can meet consumer needs, assure consumer protection, reflect the modern marketplace, and apply regulation in a competitive, neutral way across the industry. It allows you to develop forward-looking policies while looking at the market with a fresh approach. It allows you to accelerate the speed of change by avoiding prescriptive rule making. And, all of this promotes innovation and investment.
AT&T is a leader in the connected car and the Internet of Things. We’re working to help make driving safer, more comfortable and more fun for both drivers and passengers. Connected devices are on a trajectory of exponential and unparalleled growth – growth that could be truly trans-formative and bring profound social benefit.
Government and industry must work together to create flexible, future-focused policies that promote the necessary and enormous investments to ensure the IoT delivers its potential for economic and social development in all countries.