Europe's Environment Commissioner, Janez Potocnik has pledged to sing in front of an audience of at least 1,000 people if the same number agree to give up using their cars for a week.
The Commissioner made his promise as part of the Earth Hour Global Challenge. Speaking in a video, Potocnik said, "I believe that everyone has the power to change the world we live in," adding that it was a matter of plenty of small steps.
A very important first step is to think about our activities and how they affect the environment," before pointing out that leaving cars for a week would help cut carbon emissions "as well as making the air we breathe cleaner."
If a thousand people agree, he promises "to write a song and perform it in front of 1,000 people."
The Commissioner is keen to try new activities. Earlier, he was shown how to greet a chimpanzee by the legendary conservationist, Dr Jane Goodall.
Will this catch on in the College? Let's hope so.