What do children want? Businesses spend billions of euros every year on publicity campaigns trying to convince us that children want the latest toys, games, junk food and branded clothing. But when we ask children directly, a completely different picture emerges.
The Council of Europe is about to publish an overview of children’s opinions and priorities – based on more than 100 studies from across Europe – which reveals that children focus, first and foremost, on fundamental needs, not p...
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