Nostalgia for the 1990s, our recent past, is often expressed through an attraction for quintessentially American Pop culture icons: vintage comic books, Pop Art and advertising mottos printed on T-shirts; Walt Disney or Sci-Fi characters; a ‘fast food’-ish Pop aesthetic; sportswear in bold colours; Barbie styling; long-legged supermodels; a mix and match of streetwear; rap and bling; graffiti; logomania, and an oversized, ‘more is more’ approach to everything.

This cultural background, which ...

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