The technological infrastructure of the Leave and Trump campaigns

CJ GUNTHER

A supporter holds a sign reading 'Trump: Make American Great Again' while waiting for the arrival of US Republican Presidential candidate Donald Trump prior to a campaign rally at the While Mountain Athletic Club in Waterville Valley, New Hampshire, USA, 01 December 2015.

“Psychotropic campaigning” changes the political paradigm, leveraging Big Data and Artificial Intelligence


The Brexit and Trump campaigns obviously shared ideological traits.

Both focused on the perceived threat of immigration to national security, they fueled hostility towards elites of all kinds, they pushed the notion that democracies flourish in national constituencies alone, and consciously targeted the less educated and white working class voters.
Cambridge Analytica and Robert Mercer
There was also a technical infrastructure that they shared, and that is Cambridge Analytica.

The compan...


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