Brazil is an example of self-capability while facing the most complicated challenges. After a very turbulent political and socio-economic crisis, the country seems to be focusing on more competitiveness for its economy in the future.
Like in other relevant periods of its history, the Brazilian people were able to again solve this very demanding challenge by putting their individual and collective best into giving the nation a new path for its future.
Brazil’s new path is an example for all of us in this complex period of crisis and we must see is it as a contract of confidence in the future.
The world’s fifth-largest country is a big challenge to Europe. The global economic situation in Europe is becoming difficult. European companies are facing stronger competition from companies from the Middle East and Asia. The public accounts of most European countries are facing unsustainable deficits and unemployment remains cripplingly high in some countries. That´s why a new contract of trust for Europe is an imperative.
This ‘New Europe’ must be supported by strategic proposals that demand a new operational agenda.
A new contract of trust between Brazil and Europe must be supported by some strategic proposals that demand a new operational agenda. Europe must know how to integrate the Chinese citizens that come to the continent develop new businesses.
Social cohesion is done with the constructive participation of citizens and it is critical to have an effective attitude towards mobilisation for this effort. A positive integrative policy is a signal that Europe and Brazil have a common road to follow in the future.
On the other hand, innovation and technology must be the “enablers” for competitiveness in Europe and Brazil. Universities and companies must perform a new strategic partnership centred on the objectives of added value, creativity, and knowledge. This is the basis for a future effective implementation of a European horizon strategy that must be followed by Brazil.
Europe and Brazil still have a strong opportunity to implement an agenda of innovation. The development of strategic projects like poles of competitiveness, clusters of innovation, and knowledge cities and regions is the effective confirmation that the basis for a new agenda in these two countries depends on the capacity of their respective regions. A ‘New Europe’ and a ‘New Brazil’ are increasingly the leaders for the development of ‘New Regions’.
Europe and Brazil have a unique identity based on their strong culture. The sharing of the two cultures is a unique asset. Both must be able to involve other global partners in the construction of integrated projects that is focused on the development of culture as a driver for development. The reinvention of culture is, itself, a very innovative way to involve a larger number of European and Brazilian actors in this future project.
Both Europe and Brazil have a unique opportunity for self-reinvention as the people know who they are and have a strong commitment with the values of freedom, social justice, and development. This is the reason to believe that this renewal of Europe and Brazil is more than a possibility, it is an individual and collective necessity for all of us effective global citizens.