Belgian telecom Proximus to stop zero rating ahead of stricter EU regulations

EPA-EFE/RITCHIE B. TONGO

The logo of the messaging application WhatsApp (C) is pictured on a smartphone screen with the Facebook (top L) app logo in Taipei, Taiwan, 26 September 2017.

Belgian telecom Proximus to stop zero rating ahead of stricter EU regulations


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Belgium’s largest telecom company Proximus will stop its zero rating service as it prepares for stricter rules from the EU on net neutrality.

Proximus started a zero rating service pilot project in 2015. The service allows customers to use certain applications without using any of their own data.

About 50,000 private customers were allowed to use apps such as Facebook, news sites and bank sites without data charges.Proximus used the project to determine whether sponsored mobile internet use encourages customers to install more apps and increase their time on the internet.

 

 

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