Argentina is in the running to become the host city for Expo Argentina Buenos Aires 2023 at Tecnopolis, the largest display of ventures and companies that operate in the sector known as the ‘orange economy’ that, according to Alejandra Luzardo, widely known as one of the leading experts in creative economies, ‘(it) can contribute to make knowledge profitable also in Latin America’.

Luzardo, who leads this sector at the Banco Interamericano de Desarrollo (BID), believes that ‘talent and creativity are the main resources’ that are part of sustainable development and, in the present economic climate, the region is “positioned really well to take important steps to generate wealth, work opportunities, contribute to sustainable development and improve the quality of life”.

In this context, the Expo BIE promoted by the Sistema Federal de Medios y Contenidos Públicos (Federal System of Media and Public Content), aims at promoting multiple creative activities such as fashion, design in all its scope, music, animation, TV in all type of mediums, the development of APPS, video games, cinema, advertising and the info-comms industry with clear characteristics of transversality and the constitution of multi and transdisciplinary creative groups.

Cultural and creative industries (ICC) that substantially support innovative and sustainable work opportunities based on knowledge advance in Latin America in general and in Argentina in particular, supporting themselves in concepts such as crowdsourcing, organizational social responsibility, collaborative economy and philanthropy but relying on multiple communicational vectors such as social media in all its scope and social impact.

The initiative is not only projected through the concrete need for regional and local innovation but it also is aligned with the 17 Objectives for Sustainable Development (ODS) comprised in what is known as the Agenda 2030 that the United Nations proposed in September 2015 and to which Argentina has adhered.

According to a recent publication by BID, it is possible to identify both in Latin America and the Caribeean more than 400 high impact technological innovations in the creative and cultural industries sector that range from smart costume design, to craftmanship, media, architecture, software and digital development amongst others in Jamaica, the Dominican Republic, Perú, Chile, México, Guatemala, El Salvador, Bolivia, Brazil, Costa Rica, Uruguay and Argentina.

The proposal –that surely will initiate debates and positive exchanges- has a sufficient number of triggers that disperse the social discussion from the traditional focus that make up the qualitative or “decent” employment generation as it is defined formally by the International Labour Organization (OIT).

During a recent interview, Luzardo sustains it is “equally wrong to see only the financial value of culture than not seeing it at all”. From that premise, she states that “ the creative and cultural industries sector has managed to generate more revenue than the traditional ones such as the automotive and mining sectors” because it involves “ ingenious and surprising solutions that not only create economic value but also generate employment and social impact”

Argentina Buenos Aires 2023 positions itself within the government’s policy of promoting young entrepreneurs to empower creative workers become innovators, search new business models and support economies that guarantee a better quality of life for their people.