We live in a different world – a global world of complexity, uncertainty, stronger competition, and high standards of quality and innovation. The economy is confronted with new challenges and an economy of trust is the right answer to the different questions that society defines. This economy is a new, state of the art, creative matrix of concrete proposals to the challenges that are brought every day to society by people and organisations.

   This new economy must be supported by the most modern standards of innovation, creativity, and competitiveness. This is the reason to believe that a new standard of global economy is more than a possibility, it is an individual and collective necessity for all of us as effective global citizens. The difference will be in the capacity of individual participation to act as the central contribution to the reinvention of a collective society.   An economy of trust is not determined by law. It is effectively constructed by all actors in a free and collaborative strategic interaction. The acceleration of the economy depends largely on its people and institutions. An active commitment, in which the focus in the participation and development of new competences, on a collaborative basis, must be the key difference. This is the main purpose of diplomacy in the economy.

A permanent flow of ideas must also be developed. These must be ideas that demand a permanent collaboration between different actors with the strategic challenge of reinforcing the central competences of society and qualifying them as unique ways to create value. The markets are also facing a unique opportunity as new ideas must be the key drivers of our ambition for excellence.  The people’s trust in the trust calls for a commitment to building a partnership that acts as a real strategy of confidence in the implementation of the different policies. The focus on innovation and knowledge as drivers of creating added value with international dissemination is a unique challenge that may be the answer to a new way of interaction between those who have the responsibility of thinking and those that have the responsibility of producing goods and services.

This sort of trusted economy demands a new competitive attitude.  We need people to have a new set of challenges. Society must be able to be the real platform for a more entrepreneurial attitude that is centred on new areas of knowledge and sectors of value. In a modern and active society co-creation is what drives society. To promote a dynamic and active creative process that involves each citizen is a major challenge for the future.  An economy of Trust must be based on confidence in Excellence, which must be the new competitive advantage for a society of ideas that is pushed by the enablers of  modernity, added value, and excellence.

This is a very clear idea that suits the biggest challenges that our society really faces and that requires new answers for different questions. The act of global participation in such a demanding society is an exercise of commitment between an individual’s creativity and collective cooperation.

This is the challenge of an economy based on trust.