An Agenda for Creativity

An Agenda for Creativity


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The idea and concept of a New Agenda for Creativity is back again. New Ideas, New Solutions, the European citizens want to build a new collaborative Agenda for the future. That´s a new collaborative platform between the different actors, with the strategic challenge of reinforcing the central competences of society and qualifying them as the unique ways of creation of value and modernity. Europe is facing also a unique opportunity. There is more and more a sense of the importance of this Creative Europe   in the different time that all of us want  in the future.
The challenge of the Creative Europe demands an effective Partnership Contract between all the actors (States, Universities, Companies, Civil Society), in order to build a real Strategy of Confidence in the implementation of the different policies. The focus on Innovation and Knowledge as the drivers of creating added value with international dissemination is a unique challenge that may be the answer to a new way of interaction between those who have the responsibility of thinking and those that have the responsibility of producing goods and services.
The Creative Europe  demands for an active entrepreneurial culture and attitude –  “social active classes” in Europe have most of the times  an effective negative attitude towards the financial risk, the focus on innovation and the share of a culture of positive dynamic. We need Europe to have a new challenge. Europe must be able to be the real Platform of a more Entrepreneurial Society, centered in new areas of knowledge and new sectors of value. In a Modern and Active Society, the key word is Co-creation. To promote a dynamic and active creation process involving each citizen is the big challenge for the next years in Europe.
In the future, a  Europe of the Ideas must be the most complete example of positive attitude towards the future. The Talents must be the new competitive advantage of this new  Europe of the Ideas pushed by the “enablers” of  Modernity, Added Value and Excellence. A very clear idea that suits the big challenge that our society really faces and that requires new answers for different questions. The act of global  participation in such a demanding society is an exercise of commitment between the individual creativity and the collective cooperation. This is the key for the right future for Europe.
It´ s time to believe in a new cycle for Europe. These are in fact the “drivers of change” for  Europe and civil society must be able to understand this new challenge and address effective answers to the different stakeholders of the system. The challenge of the Creative Europe is in a large sense giving a new opportunity  to the reinvention of Europe. The Reinvention of Europe is the reinvention of its people and institutions. It ´s the conviction that in fact we have a future as individuals and society.
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