Adidas opens automated shoe manufacturing factory in Germany

EPA/DANIEL KARMANN

The German firm said that it has no plans to completely withdraw production from Asia at this stage and Gerd Manz, head of innovation and technology at the German sportswear giant added that the company’s goal “is not full automatisation.”

German sportswear giant announced that it will start marketing its first series of shoes manufactured by robots in Germany from 2017


German sportswear multinational, Adidas, announced the opening of its first automated shoe manufacturing factory in Germany, called the SpeedFactory.

Adidas decided more than 20 years ago to relocate its production activities from Germany to Asia and it now returns to its home country, with the opening of the robot-operated factory in Ansbach, southern Germany.

Katja Schreiber, Adidas Group’s senior director of corporate communications gave an interview with Fortune magazine saying that wi...


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