German sportswear multinational, Adidas, announced the opening of its first automated shoe manufacturing factory in Germany, called the SpeedFactory.
Adidas decided more than 20 years ago to relocate its production activities from Germany to Asia and it now returns to its home country, with the opening of the robot-operated factory in Ansbach, southern Germany.
Katja Schreiber, Adidas Group’s senior director of corporate communications gave an interview with Fortune magazine saying that wi...
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